About Sage & Start

Meet Lana.

Tech Translator, Payments Pro, and your Smart Systems Sidekick.

Hey there! I’m Lana, the founder behind Sage & Start.

I’ve spent years helping all kinds of businesses — from cozy retail shops to big online retailers and banks — make sense of the chaos that comes with running a business.

Along the way, I learned that it’s not just about systems and payments; it’s about people. Clear communication, patience, and simplifying the complicated? That’s my jam.

After 7+ years in payment processing and merchant services, I realized most business owners are buried in admin tasks and tech headaches. So I started Sage & Start to do the heavy lifting for you — the admin, the payments, the systems — so you can focus on what you love: running your business.

Think of me as the person who quietly keeps the wheels turning while you get back to doing your thing.

View my Services →

What I actually do for you

I support small business owners with the kind of behind-the-scenes work that keeps everything running (without draining your time or sanity). Here’s what that looks like:

Everyday admin support: Inbox and calendar management, invoicing, cloud file organization, SOPs, templates, and client care.

Payments made painless: Billing, refunds, subscriptions, merchant statement reviews, fraud filters, and best practices to avoid chargebacks.

System savvy (and growing): I have hands-on experience with Go High Level (GHL) workflows and tools, plus system migrations — even if I haven’t worked in a platform before, I’ll dig in and make it work.

Launch + client support: Email drip campaigns, website updates (WordPress, product links, descriptions), social media scheduling, and even helping manage groups during launches.

I’m not here just to “do tasks.” I’m here to give you clarity, calm, and confidence — so you can focus on the parts of your business that actually light you up.

Book a free Discovery Call →

My Approach

Systems should make life easier, not harder.
No more juggling tasks, tabs, or tools that drain your brain.

I’ll master your platforms so you don’t have to.

I genuinely geek out on this stuff — learning your systems is my kind of fun.

No busywork, only smart processes.

Everything I set up actually saves you time, stress, and headaches.

Why "Sage & Start"?

Sage = grounded, calm, thoughtful.

Start = proactive, resourceful, action-oriented.

It’s the perfect mix of who I am and what I bring:

Steady, grounded support that actually gets things moving.

My Values

Safe Spaces Matter

I believe every client deserves to feel safe, respected, and fully themselves when we work together. As someone who values diversity, equity, and inclusion, I partner with people who share those values of kindness, compassion, and human rights.

Integrity in Action

If I don’t know something, I’ll tell you. Then I’ll dig in and learn it. If I make a mistake, I’ll own it and fix it. Transparency, confidentiality, and honesty aren’t just buzzwords for me; they’re how I work.

Respect Goes Both Ways

I’ll always respect your time, your goals, your boundaries, and I expect the same in return. Clear communication, realistic timelines, and honoring work hours are the backbone of a healthy partnership.

Community Over Competition

I’m all about lifting others up. Whether it’s volunteering, helping small businesses, or creating opportunities for others, I bring that same sense of community care into my work with clients.

Organize the Chaos

At the end of the day, my mission is to take the messy, behind-the-scenes stuff off your plate so you can focus on the parts of your business that actually light you up.

Purpose-Driven Work

I’ve seen too many small businesses close because of confusing tech, rising costs, or lack of support. That’s why I do what I do: to keep your business running, thriving, and focused on what matters most.

Community Over Competition

I’m all about lifting others up. Whether it’s volunteering, helping small businesses, or creating opportunities for others, I bring that same sense of community care into my work with clients.