I'll handle the systems, payments, and admin work so you can stay in your zone of genius.
Once the foundation is in place, you can focus your energy on what you do best:
Building, coaching, creating, and scaling.
I’m here to handle the tech, admin, and payment chaos so you can spend more time on the work you actually love. Here’s what that looks like…
Admin & Ops Support: Inbox, scheduling, docs, and all the boring-but-necessary bits.
Payment Systems Checkup: Review your merchant setup for PCI compliance, identify hidden fees, and check if your rates are competitive.
Tech & Automations: Get your systems talking and playing nice together.
Systems & SOPs: Documentation, process cleanup, template creation.
Ongoing Support: A right-hand gal for when business gets busy.
I’m Lana, and I built Sage & Start to help small business owners cut through the chaos.
After years in the payment processing trenches, I’ve seen where small businesses struggle, systems fall apart, and I have helped them put everything back together.
From admin tasks to tech and payments, I bring order to the moving parts so you can focus on growth without the overwhelm.
Hop on a call to discuss what’s working, what’s not, and what you really want off your plate.
We’ll put together a custom plan that covers everything from admin to automations.
With the backend handled, you’ll have the freedom to grow, scale, and stay in your genius zone.
Lana is so knowledgeable and helpful—such a pleasure to work with. She saved our business by helping us with our billing during a system switch. Working with her is a no-brainer.
I could not keep up with social media posts for my nonprofit rescue, and it became overwhelming. After working with Lana, I felt a huge weight lifted. I wasn’t constantly stressing about what to post or how to say it. My social media became more consistent, engaging, and aligned with my mission. She really understood how to reach our target audience and created content that stood out while staying true to our values. She helped with everything from Facebook and Instagram posts to compelling adoption bios for our animals. If you’re looking for someone who can bring your voice to life online and take the stress out of social media, she’s the one. She’s creative, professional, and truly cares about helping your brand connect with the right audience.
Nope. You don’t need to lift a finger. I love figuring out new systems, and if I haven’t used yours yet, I’ll dive in and learn it for you. Think of me as your personal tech translator and chaos wrangler.
Absolutely. Small tasks, big tasks, or anything in between. I’m happy to start wherever you need me. Whether it’s clearing your inbox, updating a payment link, or building a workflow in GHL, I’ve got you.
Pretty much everything that eats up your time: inbox and calendar management, invoicing, CRM updates, SOPs and training guides, social media scheduling, course email drip campaigns, website updates, and more. I also make templates and systems that you or your team can reuse — so your processes are smooth and repeatable.
Oh, heck yes. I handle everything from one-time transactions to subscriptions, refunds, and billing setups. I can also review your merchant statements and transaction history to see if you’re getting the best rates and help protect your business from fraud and chargebacks.
Perfect — I love connecting the dots. I help integrate websites, CRMs, billing systems, and other tools so they actually work together.
Your systems should make your life easier, not give you headaches.
I offer pre-paid hourly packages for ongoing support — these come with a discounted rate. For smaller tasks or short-term projects, one-off work is totally fine. And for bigger, long-term projects, I’ll custom-build a plan that fits your needs. (Tip: Deposits may be required for custom projects, but we’ll work out the details together.)
Honestly, that’s what a discovery call is for. We’ll chat about your pain points, your goals, and how I can make your life easier.
Then we’ll figure out the best plan together — no pressure, just clarity.
No worries at all. I’m passionate about learning new tools and figuring out solutions. Consider me your “system detective” — if there’s a way to make it work better for you, I’ll find it.
I’ll take care of the tasks that drain your time and energy so you can focus on growing your business. Book a discovery call and see how I can help.
Fort Wayne, IN
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